This memorial website was created in the memory of our beloved daddy old boy, Jose P. Lardizabal who was born in Sariaya, Quezon, Philippines on February 19, 1931 and passed away on December 05, 2003 at the age of 72. We will remember him forever.
Daddy showed us the meaning of parental love and we have passed it on to our children. We will never forget your love, daddy.
Jose P. Lardizabal, civic leader and businessman of CebuCity, passed away on December 5, 2003 after years of battling the effects of a series of debilitating strokes.He was seventy-two years old. Mr. Lardizabal, known to friends and relatives as “Joe” was born to Ruperto and Victorina Lardizabal in Sariaya, Quezon province on February 19, 1931. He was orphaned in his young teens, and grew up with his brothers, Fermin Lardizabal and Florentino Lardizabal, and sisters, Paulina Lontoc and Gregoria Alcance (+) in Sariaya until they enrolled in the universities in Manila.
With hard work and headlong determination, Joe graduated Magna Cum Laude in Bachelors of Arts, Business Administration at the University of the East in 1952.That same year, he placed Second Place for the Certified Public Accountant Examination.
He moved to CebuCity in 1954 to work for William Lines Inc., a passenger and cargo shipping company.He started out as the Comptroller and through three decades of loyal service to the company, he moved up to Vice-President of Finance, then to Director.
In Cebu, he met Salustiana “Sally” Veloso, who was working as an English teacher at that time.After a whirlwind courtship and engagement, they were married in June 4, 1955.
Joe and Sally had 7 children and 18 grandchildren.
With his savvy for entrepreneurial pursuits, Joe helped Sally build the lucrative business of Sally’s Home Bakeshop, which supplied the city of Cebu with her delicious cakes, bread, and pastries.
Tragically, Joe was widowed when Sally passed away due to breast cancer in July 25, 1976 at the young age of forty-five.
Joe was a well-known academician. Called to the noble profession of teaching, Joe was a Vice-President and Dean of Commerce of Southwestern University, and a professorial lecturer for the MBA program at UP College of Cebu.Many of Cebu’s bankers and businessmen remember Joe as their former professor who always managed to make subjects like Human Behavior interesting and interactive.He was a much sought-after lecturer or speaker especially on topics of leadership.
Read more about his accomplishments in His Legacy Page: CLICK HERE.
Hello, I’m Myrna, the middle child of Joe Lardizabal.I’ve been living in the States for the past nineteen years, and yet, Daddy and I kept in touch through phone calls or visits.But it was the frequent hand-written letters we exchanged that kept our bond solid.Dad would write to me, even if his writing was difficult to read.Always, though, I could decipher words of love for his children and his strong faith in God.Noemi encouraged me to keep writing because he kept my letters stacked beside his bed and he’d reread them countless times.That’s why, I thought of writing one more letter before I say good-bye, one that Dad can reread in Heaven all he wants. Read the rest of the letter in His Legacy