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Born in Sariaya, Quezon, Philippines on February 19, 1932.
Graduated Magna Cum Laude in Bachelors of Arts, Business Administration at the University of the East
Second Place for the Certified Public Accountant Examination
He moved to Cebu City in 1954 to work for William Lines Inc., a passenger and cargo shipping company. He started out as the Comptroller and through three decades of loyal service to the company, he moved up to Vice-President of Finance, then to Director.
Married June 4, 1955
He met Salustiana “Sally” Veloso, who was working as an English teacher at that time. After a whirlwind courtship and engagement, they were married in June 4, 1955.
March 17, 1956
Lorna the eldest is born. Joe and Sally had 7 children
taught at the college of Commerce at the University of Southern Philippines. Joe was a well-known academician. Called to the noble profession of teaching, Joe was a Vice-President and Dean of Commerce of Southwestern University, and a professorial lecturer for the MBA program at UP College of Cebu. Many of Cebu’s bankers and businessmen remember Joe as their former professor who always managed to make subjects like Human Behavior interesting and interactive. He was a much sought-after lecturer or speaker especially on topics of leadership. He taught until his stroke in 1985.
Best Article (originality) Accountants Journal, PICPA National
Most Outstanding Jaycee of the Year (Cebu Jaycees)
With his savvy for entrepreneurial pursuits, Joe helped Sally build the lucrative business of Sally’s Home Bakeshop, which supplied the city of Cebu with her delicious cakes, bread, and pastries.
Most Outstanding National Officer (Philippine Jaycees)
Most Outstanding Jaycee of the Year (Cebu Jaycees)
TEYC (10 Exemplary Young Citizens of Cebu) in the field of Community Service – Y Men’s Club
Distinguished Alumnus in Community Service (UE Alumni Ass.)
Rotarian of the Year (RC Cebu West)
Widowed on July 25, 2976
Joe was widowed when Sally passed away due to breast cancer in July 25, 1976 at the young age of forty-five.
Most Outstanding CPA in the Philippines in the field of Community Service (PICPA)
Papal Award, Knight of St. Sylvester, Pope John Paul II
Most Outstanding JCI Senator in the Philippines in the field of Humanitarian Assistance
From 1981 to 1987, he was a Director of Metropolitan Cebu Water District.
Most Outstanding JCI Senator in the Philippines in the field of Community Service (PICPA)
Honorary Life Membership Award for more than 20 years of meritorious service to PICPA National
Most Outstanding Rotarian, RC of Cebu West 1982,DISCON-Davao
Who’s Who in the World, 1984-1985, The Marquis Who’s Who Publication
Joe was credited for the success of the first Sinulog Festival in 1984, acting as Chairman, a position he held until 1986.
At the peak of his Rotary years, he took the distinguished position of District Governor for Rotary International District 386 in 1984 to 1985
Most Outstanding Past Member of Philippine Jaycees Rotary International President’s Award (Presidential Citation)
Stroke on October 28, 1985
Daddy had a major stroke which affected his speech
1985 and onwards
Retired and lived the life of a devoted and doting father and grandfather. From Myrna's last letter- "When you suffered a stroke in 1985, it was so difficult to watch you move around without your former sure step, or to listen to you speak in garbled words when, before, you were sought out for your eloquent speeches. Instead of feeling sorry for yourself or wailing to God “Why?” you surged on with life, putting Ruben through Law school, and Belen and David through medical school. You helped Noemi and I buy our first homes, and gave Oscar moral support for his business ventures and Lorna for her service-oriented activities like the Rotary. You beamed with great pride and joy as you watched your string of grandchildren grow up. "
Leadership Award, Special Child Association of Cebu, Inc.
May 1990
Family Reunion in Cebu. It was our first organized family reunion.
June 11, 1990
Ruben dies from complications of Hepatitis A. Grieving father.
April 3, 1999
Oscar dies from complications of his stem cell transplant. After his death , dad's frail body couldn’t take the repeated grief cast upon him. He stopped walking and talking and had to stay still in bed. During the wake of Oscar, Dad could barely walk to the funeral parlor. He had to be in wheelchair during the funeral mass.
April 1999
April 1999- December 2003: (Based from Myrna's last letter)- For four long years, you stayed in bed, under the close scrutiny of Belen, and diligent care of your midwives. Every time I’d visit you, I noticed that one or two or more of your bodily functions were deteriorating. Your weight started diminishing, and your loose flesh hung around your bones. You stopped laughing and swallowing food. All you could do was to clutch my hand and allow tears to slip down your face. I can only imagine what sheer torture that was for you --- a man who had led a full life with a flurry of activity was suddenly trapped in a failing body.
December 5, 2003
Passed away 3:45 pm on December 05, 2003 at the age of 72.
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