Civic Leader & Businessman , Loving Husband & Father

Jose P. Lardizabal, civic leader and businessman of Cebu City, passed away on December 5, 2003 after years of battling the effects of a series of debilitating strokes. He was seventy-two years old.
Mr. Lardizabal, known to friends and relatives as “Joe” was born to Ruperto and Victorina Lardizabal in Sariaya, Quezon province on February 19, 1931. He was orphaned in his young teens, and grew up with his brothers, Fermin Lardizabal and Florentino Lardizabal, and sisters, Paulina Lontoc and Gregoria Alcance (+) in Sariaya until they enrolled in the universities in Manila.
With hard work and headlong determination, Joe graduated Magna Cum Laude in Bachelors of Arts, Business Administration at the University of the East in 1952. That same year, he placed Second Place for the Certified Public Accountant Examination.
He moved to Cebu City in 1954 to work for William Lines Inc., a passenger and cargo shipping company. He started out as the Comptroller and through three decades of loyal service to the company, he moved up to Vice-President of Finance, then to Director.
In Cebu, he met Salustiana “Sally” Veloso, who was working as an English teacher at that time. After a whirlwind courtship and engagement, they were married in June 4, 1955.
Joe and Sally had 7 children and 18 grandchildren:
Lorna Dietz (BS Hotel & Restaurant Administration, UP Diliman), married to Erik Dietz and residing in San Francisco, California;
Noemi Dado (BS Food Technology, UP Diliman) married to Luis Dado and residing in Makati; children: Lauren, Marielle, and Luijoe (died, May 27,2000)
Oscar Lardizabal (AB Economics, Ateneo de Manila), (died, April 3, 1999); Nicere Sarmiento; Children: Jose Lardizabal, II and Carlos Joseph. Myrna de Vera (BS Architecture, UP Diliman), married to Manuel de Vera, Jr. and residing in Hercules, California; Children: Mark, Christian, and Emmanuel.
Ruben Lardizabal (BS Fisheries Management, UP Diliman and Bachelor of Laws, USC Cebu), (died, June 1990); married to Ma. Vida Inocian. Children: Rafael and Daniel.
Belen Dofitas, M.D. (BS Psychology, UP Diliman; Medicine, UPPGH), married to Rodney Dofitas and residing in Quezon City; Children: Anthony, Cristopher, Joby, and Matthew.
David Lardizabal, M.D. (BS Biology, UP; Medicine, Cebu Institute of Medicine ) married to Janet Pepito and residing in Cleveland, Ohio. Children: Dorothy, Dominic, Jaynelle, and Joshua.
With his savvy for entrepreneurial pursuits, Joe helped Sally build the lucrative business of Sally’s Home Bakeshop, which supplied the city of Cebu with her delicious cakes, bread, and pastries.
Tragically, Joe was widowed when Sally passed away due to breast cancer in July 25, 1976 at the young age of forty-five.
Joe was a well-known academician. Called to the noble profession of teaching, Joe was a Vice-President and Dean of Commerce of Southwestern University, and a professorial lecturer for the MBA program at UP College of Cebu. Many of Cebu’s bankers and businessmen remember Joe as their former professor who always managed to make subjects like Human Behavior interesting and interactive. He was a much sought-after lecturer or speaker especially on topics of leadership.
Joe established himself, not only as an accountant and businessman, but also as an active civic leader.
His children remember how Joe was always on the go, accepting several other positions such as Treasurer/Director of Fast Cargo Transport Corporation and CDFI Marketing Corporation, and Chairman of the Board of Sacred Heart Hospital. From 1981 to 1987, he was a Director of Metropolitan Cebu Water District. He also became the President of PICPA Cebu Chapter 1960, Chairman of the Board of Cebu Accountants Development Center, and a member of the Advanced Management Association of the Far East.
But his involvement in various civic and charitable affiliations was what Joe was well-remembered for. At the peak of his Rotary years, he took the distinguished position of District Governor for Rotary International District 386 in 1984 to 1985 and President of Rotary Club of Cebu West. Joe was also admired and recognized for achieving a 100% attendance record in Rotary meetings since his induction in 1972.
Joe was also active in Cebu Jaycees as its President and National Vice President, and became the President of Cebu Jaycees Senate and National Director of Philippine Jaycee Senate. He also held positions on a volunteer basis such as Chairman/President in the Time to Care Foundation, Inc., Special Child Association of Cebu, Enercon Movement of Cebu Regional Directorate, Cebu City Mayor’s Infrastructure Special Team (INSPECT), and SOS Children’s Village, Inc.
Joe was credited for the success of the first Sinulog Festival in 1984, acting as Chairman, a position he held until 1986.
A man of deep faith, Joe devoted much of his time and talent to religious organizations. He was President of Lahug Parish Pastoral Council, Chairman of the Board and President of Cebu Caritas, Grand Knight and District Deputy of the Knights of Columbus.
His efforts for his leadership and volunteer work did not go unrecognized. Joe received several major awards during the years of 1961 to 1986:
1986 Leadership Award, Special Child Association of Cebu, Inc.
1985 Most Outstanding Past Member of Philippine Jaycees
Rotary International President’s Award (Presidential Citation)
1984 Who’s Who in the World, 1984-1985, The Marquis Who’s Who Publication
1983 Most Outstanding Rotarian, RC of Cebu West 1982,DISCON-Davao
1982 Honorary Life Membership Award for more than 20 years of meritorious service to PICPA National
1982 Most Outstanding JCI Senator in the Philippines in the field of Community Service (PICPA)
1981 Most Outstanding JCI Senator in the Philippines in the field of Humanitarian Assistance
1979 Papal Award, Knight of St. Sylvester, Pope John Paul II
1976 Most Outstanding CPA in the Philippines in the field of Community Service (PICPA)
1975 Rotarian of the Year (RC Cebu West)
1970 Distinguished Alumnus in Community Service (UE Alumni Ass.)
1969 TEYC (10 Exemplary Young Citizens of Cebu) in the field of
Community Service – Y Men’s Club
1968 Most Outstanding Jaycee of the Year (Cebu Jaycees)
1967 Most Outstanding National Officer (Philippine Jaycees)
1964 Most Outstanding Jaycee of the Year (Cebu Jaycees)
1961 Best Article (originality) Accountants Journal, PICPA National
Joe enjoyed the hectic life of being a father, an academician, a businessman, and civic leader. However, his health suffered in 1985 during the peak of his career in Rotary. A brain stroke forced Joe to take a leave from his duties but he willed himself to recover his muscle strength and speech, returning to Rotary activities within the year. Unfortunately, recurrent strokes that impaired his speech forced Joe into early retirement.
Despite the fact that he had physical disabilities, Joe insisted on being independent and productive. With the help of his children, he kept himself busy by involving himself in the bakeshop business that he and Sally had built. Joe was able to support his two youngest children through medical school and a son through law school despite his stroke. All throughout, Joe remained a devoted father and doting grandfather.
He established a daily routine of walking to the St. Therese Parish Church and attending the 6 AM mass. Joe earned the respect and admiration of his colleagues for still regularly attending meetings, conferences, and activities of his civic organizations especially Rotary, Jaycees, and PICPA.
Thanks to his true friends in various organizations and institutions who always invited Joe to activities, he enjoyed a social life and found real purpose in overcoming his disabilities. Joe would commute around Cebu City, travel to different cities or provinces, and even go on trips abroad in the care and company of his colleagues or family. At times, Good Samaritans would bring him home if he needed assistance or had a fall.
But in 1999, Joe had to undergo an emergency surgery for a subdural hematoma that was pressing on his brain. His family eventually decided that Joe had to be in the direct care of his daughter Belen (a physician) who resided in Quezon City.
Joe spent his last four and a half years in Metro Manila in the company of his children and grandchildren. Joe still managed to be a shining example of endurance and will-power even when bedridden. Although beset with serious medical problems and hospitalizations, Joe would manage to recover, much to the amazement of his physicians. One of his doctors used to say to his daughter Belen, “Your father has nine lives yata.”
However, all his physical afflictions took their toll on Joe last December 4, 2003. He was rushed to the National Kidney Institute due to low blood pressure. A serious infection was suspected, and metabolic and kidney problems were causing his deterioration.
At around 4:30 pm that day, Joe suddenly awakened from his stupor and appeared to be acutely aware of his surroundings and his situation. Tears filled his eyes as he looked ahead of him. For a while, it seemed like he was on his way to recovery again. This lasted for several minutes before he fell into a sleep from which he could not be awakened despite the best efforts of his physicians.
On December 5, 2003, Jose “Joe” Lardizabal peacefully returned to the Lord.
The family of the late Jose P. Lardizabal acknowledges with grateful appreciation your kind expression of sympathy and for condoling with us during the hours of our bereavement.
In lieu of flowers, you may give donations in the name of Jose P. Lardizabal to his beloved St. Therese Parish Church, Lahug, Cebu City (Tel. No. 6332-2334964/ 2314380).
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